Striking. Multifaceted. First of its kind.
The Floral Atelier @ Paragon is the flagship store and sister company for the prestigious The Wedding Atelier - now featured on BBC’s The Million Dollar Wedding Planner. When The Floral Atelier opened its first retail shop in the heart of Orchard Road (Paragon), we knew this flower-retail shop had to be the first of its kind. It’s location was a unique “Island concept” that allowed a 360- degree view of the space. Customers would be able to enter and see the entire space from all angles. Through all the data and analysis collected via countless conversations with the various stakeholders to understand its business, we created a space with various touch points to enhance the workflow operationally and aesthetically. The result was a multifaceted design that is both striking and inclusive.
Photos from The Floral Atelier